The Esin Story

Esin (a Turkish name meaning ‘inspiration’) was born from the idea of building a school where creativity of all kinds could be inspired, explored and applied. A place that was neither an exclusive ‘art school’ nor a didactic place of learning, rather a nurturing environment that would be open to anyone who wanted to discover their creativity, refresh their thinking or re-remember why they had chosen a career as a professional creator. A place for inspiration and re-inspiration. It was also conceived as a place where producer/managers could learn their trade by working directly with creative people in an environment where they were supported and mentored.

The first instance of Esin was manifested as a series of tomato workshops that ran from 2000 to 2004 in Tokyo, New York, Taipei, Berlin, Rhode Island, Sapporo, Kassel and Yokohama. Talented people from a wide variety of creative disciplines came from all over the world to explore ideas, refresh their thinking, meet new friends and share experiences. A lot of fun was had and a lot of lives were affected (including the members of tomato who took the creative leadership roles). In 2004 projectesin.com was set up in order to describe the fundamental ideas behind the school and attract support. It obtained some seed funding from the City of Sapporo.

Creativity is at the heart of growth and innovation. The Creative Economy is among the fastest growing sectors in all of the world’s developed economies and while many corporations are involved in an urgent search for talent and fresh ideas they struggle to create the right conditions for innovation. There is a growing need for a professional approach to the stimulation of creativity of all kinds, from inspiration to application. Project Esin provides a range of creative activities from multi-day workshops to evening seminars and discussion forums, led by some of the world’s top creative talent.

Who we are

 

Steve S. Baker

Co-founder and, for thirteen years, the managing director of Tomato, the London-based creative collective, where he instigated and produced the Tomato workshops. He is the owner and content creator for creativityinbusiness.net, author of two ebooks: ‘Harnessing Creativity 1&2′ and was a consultant to the City of Sapporo creative economy stimulation initiative for four years. He is also the author of two science fiction novels and several associated websites.

Steve works with creative leaders from around the world to develop Esin’s curriculum and is responsible for protecting the core values at the heart of Esin’s philosophy.

Steve S. Baker

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Steve Martin

Co-founder and Executive Creative Director of Eat Creative and founder of Eat magazine, Steve has twenty-five years design, publishing and communication experience in both the UK and Japan. A content and communications strategist focused on making ideas, passions and brands exciting and effective in different markets and cultures.

Steve is Esin’s project coordinator – ensuring the left hand knows what the right hand’s doing and we deliver the best experience we possibly can.
 

Steve Martin

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Alison Jambert

Co-founder and Communications Director of Eat Creative, Alison is a communication specialist with over twenty years experience in event management, premium brand marketing, custom publishing and new business development. She began her career in the UK, working in event management for boutique hotels, including five years at Raymond Blanc’s Le Manoir aux Quat’Saisons. She later moved to Hong Kong, where she joined a PR consultancy and worked on communications for brands such as Glenfiddich, Häagen-Dazs and Mandarin Oriental. A Tokyo resident since 1996, she co-founded Eat in 2000 and sat on the board of the British Chamber of Commerce in Japan (BCCJ) for five years, including one year as president.

Alison is Esin’s marketing director and initially responsible for partnership development.

Alison Jambert

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